Repositioning a longstanding player in offshore solutions

Client
Helix Energy Solutions

Scope
Identity
Design
Communication
Web
Photography

Helix Energy Solutions provides offshore services throughout the lifecycle of deep water projects around the world.

Following a series of brand workshops and an in-depth audit of both the organisation and their competitors, we developed a new brand identity and messaging guide to assist with the repositioning.

The organisation is renowned for its ownership of a large fleet of assets including vessels, rigs and ROVs. Their aim was to make the whole suite of solutions more visible to customers.

Comprehensive brand guidelines were introduced to ensure all aspects of the identity — from the tone of voice to the look and feel — remained consistently high quality. This resulted in a smooth launch with newly branded material and a clear strategy for future collateral.

Drawing from our network of trusted partners, we assembled a carefully selected team of copywriters to deliver high level messaging, overview content and specialist technical copy.

Sector
Energy

Location
US
UK

Credits
Urbane Media, Specialist photography
Elaine Maslin, Specialist copywriting
Glenn Fisher, Copywriting