Lincoln IP is an intellectual property firm supporting innovation and flair in business across the UK and around the world. They provide clients with an opportunity to safeguard their investments and help distinguish them from competition.

Our brief was to refresh their identity, collateral and online presence to convey their uniquely personal approach to both new and existing clients.

A bold and bright palette and visual environment was developed around the concept of leading their clients through the intellectual property landscape.

The photography, tone-of-voice of the copy and variety of materiality in the abstract environments were all designed to reflect the personal characteristics of the brand while simultaneously providing a contrast to the more traditional look and feel of the client’s competitors.