Capturing the softer side of oil extraction for a pioneering start-up
Organic Oil Recovery uses breakthrough technology to optimise oil reservoir performance and recovery rates using an environmentally-friendly extraction process.
As a relatively unknown tech start-up, our challenge was to convey trust and credibility in the business to a specific target audience.
Drawing inspiration from the softer, ecological side of the technology, we created an identity system, microsite and promotional material that will be used across the world.
Laying a strong foundation for anticipated future growth of the business, we produced a comprehensive brand guideline document – covering everything from strategy and tone of voice through to application guidance along with a complete tool-kit of graphic assets.
“We couldn’t be happier with the Organic Oil Recovery brand identity and website created by Design and Code. Delivered within a very tight deadline and to budget the refreshing and distinctive OOR brand is now being used across the globe.”
General Manager, Organic Oil Recovery