Capturing the softer side of oil extraction for a pioneering start-up

Client
Organic Oil Recovery

Scope
Identity
Design
Communication
Web
Motion
Visualisation

Organic Oil Recovery uses breakthrough technology to optimise oil reservoir performance and recovery rates using an environmentally-friendly extraction process.

As a relatively unknown tech start-up, our challenge was to convey trust and credibility in the business to a specific target audience.

Drawing inspiration from the softer, ecological side of the technology, we created an identity system, microsite and promotional material that will be used across the world.

Laying a strong foundation for anticipated future growth of the business, we produced a comprehensive brand guideline document – covering everything from strategy and tone of voice through to application guidance along with a complete tool-kit of graphic assets.

Sector
Energy

Location
UK

Website
Open

“We couldn’t be happier with the Organic Oil Recovery brand identity and website created by Design and Code. Delivered within a very tight deadline and to budget the refreshing and distinctive OOR brand is now being used across the globe.”


Roger Findlay
General Manager, Organic Oil Recovery